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WEBSITE
TRANSLATION AND LOCALIZATION
A finely crafted website
can only be as effective as its languages and localization will allow.
Consider this: Over 287.5 million English-speaking users have access to
the Internet. While that number is massive enough to get any hungry
entrepreneur's blood pumping, the real numbers we should be
looking at are far greater. More than 516 million Non-English-speaking
users are now on the Internet. Of those, more than half currently speak
European languages and over 102 million speak Chinese.
In a Study of Foreign
Language Buyers by Wordbank Ltd. the following information was reported
of the 1,250 respondents in 39 languages:
- 81% expected
communication in their native language.
- 73% would purchase one
product over another if it were in their language.
- 61% would be reluctant to
purchase if the product was in their language, but was poorly
translated!
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